Visit Lauderdale unveils new travel trade platform

Visit Lauderdale has launched Lauderdale Loyalist, a new interactive m-Learning training and sales initiative for travel advisors.

Already available online, Lauderdale Loyalist is a game-changer for travel pros, supporting their destination learning requirements and serving as an ongoing sales enhancement resource.

It was developed with the support of TravPRO Mobile.

It begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities.

Advisors are introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity.

Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.

“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” said Tracy Vaughan, Senior Vice President, Global Trade for Visit Lauderdale.

“Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.”

There are videos, images, promotional callouts, insider sales tips and engaging questions about the lodging and experience choices throughout the Greater Fort Lauderdale region.

The platform guides advisors with assets that are educational and easily shareable or downloadable.

There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier.

A Spanish language version of Lauderdale Loyalist will be available by late March and the platform will expand with additional languages next year.

Advisors can register and begin the web-based program now at www.lauderdaleloyalist.com or download the mobile apps from the App Store or Play Store.

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