VisitBritain has signed a new partnership with TomTom, the world’s largest navigation solutions provider.
As part of the deal, over 5,000 UK attractions, 17,000 hotels and other accommodation, and 500 tourist information centres will be put onto TomTom satellite navigation systems.
Customers can easily access and download the information at www.enjoyengland.com/tomtom and transfer it to a TomTom device through a ‘Add-to-my-TomTom’ button.
Specific icons will appear on their screen when they get near to attractions, tourist information centres and quality assessed accommodation.
Tim Holt, senior partnership executive for VisitBritain’s England marketing division, says: “This partnership is a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors.
“It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”
By Bev Fearis
