VisitBritain is hoping to be in the global social media spotlight with a visit from the US President next week.
The tourism body is calling for Barack Obama – who has the highest number of Twitter followers and Facebook fans of any world leader – to tweet their hashtag #OMGB (Oh My Great Britain) during his stay.
The US is Britain’s most valuable inbound visitor market with visits up 7% to 2.6 million compared to the same period in 2014.
It hopes a mention of its 2016 marketing campaign, The Home of Amazing Moments, to his 73 million followers and 48 million fans will boost visitor numbers.
The Home of Amazing Moments campaign launched internationally in February and will be officially launched domestically across the UK next month.
It wants to get more people out exploring the UK regions to spread the economic benefits of tourism across the whole of the UK.
