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VisitScotland.com launches online initiative
VisitScotland.com has launched an internet booking product for 6,000 hotels, bed and breakfasts and guest houses in Scotland.
Named Web in a Box, the product allows accommodation providers to easily create a commercial website which can manage bookings and availability while feeding live to the VisitScotland.com portal.
Marco Truffelli, chief executive of VisitScotland.com, said: “The internet continues to revolutionise the way consumers buy tourism in Scotland and around the world.
“It’s vital that Scotland gets ahead of the competition by offering tourists up to date and accurate internet based information which enables them to be engaged, informed and persuaded.
“Web in a Box is a revolutionary step forward in how we sell Scotland. In under an hour and half, accommodation owners can create their own commercial website from which to showcase their rooms to every computer user in the world which is linked into the VisitScotland.com sales channels.
“More than that, it also allows accommodation providers to e-collaborate with other business. We are encouraging those getting involved to develop their own online marketing packages with local attractions, experiences or travel companies so the visitor has lots of information live and online.”
Providers will be charged a registration fee for Web in a Box of £10 per bed per year.
Bookings made through the product on the provider’s own website are not charged commission, but 8% commission is charged for online bookings handled through the VisitScotland.com portal.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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