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World Cup matches to be screened live on cruise ships
England’s World Cup 2006 matches will be screened on board P& O Cruises’ ships this summer.
Selected games from the football tournament in Germany – including all England matches – are to be shown live on the line’s five ships, Arcadia, Oceana, Aurora, Oriana and Artemis.
P&O Cruises secured a deal to show Premiership football on board last year and the company claims it is a “perfect opportunity” for agents to sell cruise holidays to customers who may be worried about missing out the World Cup.
England’s three first round matches versus Paraguay, Trinidad & Tobago and Sweden will be shown plus England’s two possible matches in the second round, all quarter-finals, semi-finals, third place play off and the final on July 9.
Matches will be shown in various locations on board from sports bars to theatres, depending on demand.
The line’s head of brand marketing Philip Price said: “The World Cup means a great deal to English sports fans and it is important that enthusiasts have every opportunity to support the team.
“We are delighted that we’re able to show these matches live on board our ships and believe that it is an excellent selling point for agents.”
Report by Phil Davies
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