New research commissioned by the World Travel & Tourism Council (WTTC) warns that prolonged border delays linked to the rollout of Europe’s new Entry/Exit System (EES) could put up to 41 million visitor arrivals and $45.4 billion in visitor spending at risk from four of Europe’s most important source markets.
The analysis, based on a survey of more than 2,500 travelers from the United Kingdom, United States, Canada, and Australia, found that if travelers face regular border waits of three to four hours when entering the Schengen Area, around one-third would become much less likely to travel to Schengen countries or would choose not to visit at all.
Applying these findings to 2026 visitor forecasts suggests that up to 41 million arrivals and $45.4 billion in spending could be at risk should significant delays become a persistent feature of the traveler experience.
The findings highlight a critical challenge for European destinations as they introduce EES. While travelers broadly support stronger, more modern border controls, their willingness to visit Europe declines sharply when faced with the prospect of lengthy and unpredictable queues. This underscores how ineffective queue management at border crossing points can have a direct negative impact on the overall traveler experience.
Among respondents, 39% of UK travelers said they would be much less likely to travel under a scenario involving delays of three hours or more, followed by 33% of travelers from both the United States and Canada, and 27% from Australia.
Accepting the EES but not never-ending queues
Gloria Guevara, President & CEO of WTTC, said: “The introduction of EES is an important step forward in modernizing Europe’s borders and strengthening security. Our research clearly shows that travelers support digital and biometric border systems and understand the long-term benefits they can deliver.
“As with any major transformation, there will inevitably be teething problems. The challenge now is not whether EES should proceed, but how governments, border authorities, and the Travel & Tourism sector work together to ensure implementation is as smooth as possible.
“The good news is that solutions already exist. By making greater use of digital pre-registration tools, improving traveler communications, and ensuring operational readiness at border crossing points, Europe can reduce friction and deliver the seamless experience travelers expect.”
While the scenario analysis highlights the potential consequences of disruption, the research also found strong underlying support for EES. Sixty-five percent of respondents support the system after learning about it, and only 6% are very negative toward the use of biometric border controls.
Travelers identified stronger border security (57%), faster processing on future trips (52%), and greater confidence in border controls (43%) as the system’s most important benefits.
However, awareness remains low. More than half of travelers (55%) have heard little or nothing about EES, while 49% do not know what will be required of them when entering or exiting the Schengen Area.
WTTC three priorities actions
To support a successful rollout, WTTC is calling for three priority actions:
• Member States should accelerate adoption of the Travel to Europe app for digital pre-registration.
• A coordinated communication campaign is needed across key source markets, particularly the UK, US, Australia, and Canada. Clear step-by-step guidance should be provided to airlines, airports, travel agents, tour operators, and destination partners so travelers understand exactly what is required before they travel.
• Member States must ensure operational readiness across all border crossing points. This includes fully functioning equipment, sufficient staffing levels, and measures to streamline processing wherever possible, including for travelers who have already provided biometric data through visa procedures.
The research demonstrates that travelers want EES to succeed. Most respondents favor adopting and improving implementation if disruption occurs rather than abandoning the system altogether. The findings suggest that with the right combination of technology, communication, and operational preparedness, Europe can realize the benefits of modern digital borders while maintaining a positive visitor experience.
Source: GSIQ European Entry/Exit System Consumer Research Study, May 2026. Data based on 2,512 international travelers across the US, UK, Canada, and Australia.
