The World Travel & Tourism Council has launched a social media campaign to raise awareness of the wide-ranging social benefits of travel.
The ‘Travel the world. Make a difference’ initiative asks travellers to think about the positive social impact that travel makes to people, places and communities dependent upon the travel and tourism sector for their livelihoods.
It also encourages people around the world to share stories of how tourism has made a difference and changed their lives.
A specially made video to share the message will go online across social media platforms, asking travellers about their own journeys, which have had a profound impact on their lives and to share their stories using the hashtags #togetherintravel and #aworldofdifference.
The campaign coincides with WTTC report that calls for a global co-ordinated approach to recovery from Covid-19.
WTTC president and chief executive Gloria Guevara said: "It is crucial that we continue to learn from previous crises and come together in a co-ordinated way to make a real difference in reducing both the economic and human impact.
"The economic pain and suffering caused to millions of households around the world, who are dependent upon travel and tourism for their livelihoods, is evident.
"We strongly believe that by working as and by taking a co-ordinated approach, we can beat Covid-19 and return to safe travels with world class standards of hygiene to travellers and regenerate the jobs and livelihoods of the 330 million people who worked in the sector before Covid-19."
