Virgin Hotels London-Shoreditch has now officially opened to guests as the newest outpost in the Virgin Hotels portfolio.
It boasts a prime location in one of London’s most eclectic neighbourhoods.
To mark the opening, Virgin Hotels is offering those who join its loyalty and preferences programme, The Know the chance to earn double Virgin Points on stays during September to December 2024.
They just need to link their account to Virgin’s rewards club, Virgin Red.
It also applies to existing members.
Sir Richard Branson said: “The UK is where the Virgin story began, so it’s incredibly exciting to have another foothold in the city.”
“Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
The opening also marks the start of a phased transformation of the 120-bedroom London hotel.
The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club before being transformed into an exciting new space later in the year.
James Bermingham, CEO of Virgin Hotels Collection, said: “We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection.”
The London hotel’s amenities include Spanish restaurant BiBo by renowned chef Dani Garcia, a rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, and a gym.
