This year’s World Travel Market London will be the largest to date, with an expected 7% growth.
The event will expand into new halls at ExCeL London from 5 – 7 November and expects to showcase around 4,000 exhibitors.
These range from tourism boards, hoteliers, travel and transport brands, technology services and experiences.
So far, more than 80 new exhibitors are lined up for this year’s World Travel Market.
There is a 9% increase in destination participation. Over 135 National Tourism Organisations will be in attendance, with a huge number of regions and cities joining them.
Africa is the fastest growing region of the event.
There has also been an increase in non-destination travel brands exhibiting at WTM London.
This represents a 71% increase in exhibitor participation from companies aligning themselves to the new ‘Experiences’ zone.
Additionally, WTM London has seen a 22% growth in accommodation brands and 16% growth from tech sector exhibitors.
Exhibitors attending for the first time include KOS Island, VIET EXPERIENCES TRAVEL, China Nimbus Travel, Corendon Airlines and Regnum Hotels.
Juliette Losardo, Exhibitor Director, WTM London said: “2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record.”
“We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations.”
